Enhancing the alli Experience:LOSING WEIGHT TASTES GREAT
BRANDING | PRINT | DIGITAL | VIDEO
alli® faced challenges with negative feedback from consumers, particularly women, who were unclear about product usage and experienced unpleasant treatment effects. To address these issues and improve the weight loss journey, we came up with the “Losing Weight Tastes Great” campaign and implemented fun and informative recipe videos aimed at simplifying meal planning and minimizing side effects.
Creative Concept:
Collaboration: Partnered with Amy Castle to create a campaign offering a fun and practical approach to meal planning and product usage.
Goal: Empower consumers to take control of their health journey by providing tools for success.
Execution:
Videos: Produced engaging and informative recipe videos aligned with the alli® program, showcasing well-balanced, reduced-calorie, low-fat meals.
Educational Materials: Provided guidance on proper product usage and emphasized the importance of balanced meals and moderation in fat intake.
Focus: Simplify meal planning, educate consumers about product, and minimize side effects linked with the alli® program.
Results:
Improved Engagement: Fun and informative recipe videos significantly increased consumer engagement and satisfaction with the alli® product.
Enhanced Understanding: Consumers appreciated the convenience and guidance provided by the videos, leading to a better understanding of product usage.
Reduced Side Effects: Emphasis on balanced meals and fat intake moderation helped minimize diet-related side effects, further enhancing consumer satisfaction.
Copywriter: Tiffany Scurlark
Talent: Amy Castle
Director: Felicia Perretti
