BUDWEISER
Branding | PRINT | CPG
During the Super Bowl, Budweiser wanted to make a statement about responsible drinking. We took things a step further with a limited-edition product launch aimed at helping drinkers develop better habits.
Introducing the Budweiser® DrinkWiser™ Edition
With a new label and eco-friendly indicator, people can track how many beers they’ve consumed and break for water when they reach the bingeing limit.
