P&G Corporate R&D: Innovation Powerhouse Campaign
Branding | WEB | PRINT | Social | UX/UI
P&G's Corporate R&D team is known for leading consumer product innovation. The team consists of experts who use their research experience to explore new technologies and capabilities continuously. Corporate R&D acts as a catalyst for creative thinking and exploration across P&G's product portfolio. Our objective was to create a campaign that highlighted P&G’s unparalleled research and innovation prowess.
Expertise and Team pages
Case Study and Research pages
Sizzle reel
Brand Guidelines
Creative Concept:
Concept: Built upon the kaleidoscope, which is a popular symbol of complexity, diversity, and continuous change. Just like how the kaleidoscope creates beautiful and intricate patterns through the reflection of various shapes and colors, this concept aims to celebrate the diversity and complexity of P&G.
Visual Identity: Bold and colorful visuals echoing the kaleidoscope's mesmerizing patterns, representing the diverse perspectives and talents within P&G's R&D community.
Messaging: Conveyed innovation as a collaborative journey fueled by curiosity and purpose through engaging storytelling.
Execution:
Interactive Website: Developed an interactive website as the campaign centerpiece, seamlessly integrating P&G's corporate branding and showcasing the breadth of R&D initiatives.
Immersive Content: Invited visitors to explore P&G's innovation ecosystem through immersive content and interactive features, providing insight into groundbreaking work across various sectors.
Social Media and Digital Advertising: Utilized social media channels and targeted digital advertising to amplify reach and engagement.
Results:
Success Metrics: Metrics such as website traffic, engagement rates, and social media interactions exceeded expectations.
Feedback: Garnered widespread attention and positive feedback from internal and external stakeholders.
Brand Reputation: Elevated P&G's profile as a research and innovation powerhouse, reinforcing its reputation as an industry leader in consumer goods.
Live site: pgresearchdevelop.com