Adthyza: NavigatinG Hypothyroidism With Natural Relief
Branding | WEB | Social | Print | UX/UI
ADTHYZA® is a natural thyroid extract that combines T4 and T3 to potentially relieve symptoms in 10-15% of hypothyroidism patients who continue to experience symptoms despite treatment with T4 only. With an estimated 10 million Americans affected by hypothyroidism, predominantly women aged 50 and above, there is a significant need for effective treatment options.
We created an empowering website to complement the "I'm Back Campaign," specifically designed to meet the needs of hypothyroidism patients.
Home and Get To Know Adthyza pages
About Hypothyroidism and Explore Affordable Access pages
Print materials
Goals:
• Develop branding for “I’m Back” campaign
• Create a patient-focused website to complement the existing HCP version
• Differentiate ADTHYZA from its competitors as a natural extract with unique messaging and visual elements
Execution:
Accessibility: Ensure ADA compliance and accessibility for all users
Design: Incorporate visually engaging graphics, charts, and diagrams to present intricate concepts and data in a more accessible and understandable manner.
UX/UI: Design user flow to enable easy access to background information, purchasing, and enrollment into the ADTHYZA Cares program. Encourage users to join the mailing list for ongoing support and information.
Results:
• Enhanced user engagement with the website, leading to higher traffic and interaction rates.
• Higher enrollment rates in the ADTHYZA Cares program and mailing list subscriptions
Live site: adthyza.com